Intro discount: 10% off first order

Privacy Policy

Effective Date: 10/09/2025

At Pureluxs, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, store, and safeguard your information when you interact with our website, products, and services.


1. Information We Collect

We may collect the following types of information:

  • Personal Identification Data: Name, email address, phone number, billing and shipping address.

  • Payment Information: Processed securely via third-party providers (we do not store credit card details).

  • Order Details: Products purchased, order history, and delivery preferences.

  • Technical Data: IP address, browser type, device information, cookies, and usage data.

  • Marketing Data: Newsletter subscriptions, customer preferences, and feedback.


2. How We Use Your Information

We use your data for the following purposes:

  • To process and deliver your orders.

  • To provide customer support and after-sales service.

  • To send important updates about your purchase, shipping, or returns.

  • To improve our website, products, and customer experience.

  • To send promotional offers, only if you have given explicit consent.

  • To comply with legal obligations.


3. Legal Basis for Processing (GDPR)

We process your personal data under the following lawful bases:

  • Contractual necessity – to fulfill your orders and provide services.

  • Consent – for newsletters and marketing communications.

  • Legitimate interest – to improve our services and prevent fraud.

  • Legal obligation – to comply with tax and accounting laws.


4. Sharing Your Data

We never sell your data. We may share your information with:

  • Payment providers (e.g., Stripe, PayPal, bank partners).

  • Shipping & logistics partners for order delivery.

  • IT service providers (hosting, analytics, email services).

  • Legal authorities where required by law.


5. Cookies & Tracking

Our website uses cookies to:

  • Ensure website functionality.

  • Analyze site traffic and performance.

  • Personalize user experience.

  • Provide targeted ads (if applicable).

You can manage cookies through your browser settings or by using our cookie banner.


6. Data Retention

We retain your data only as long as necessary:

  • Order and billing information: up to 7 years (for legal compliance).

  • Marketing data: until you withdraw consent.

  • Cookies: duration varies depending on type (session or persistent).


7. Your Rights (GDPR)

As a customer in the EU, you have the right to:

  • Access, update, or delete your personal data.

  • Withdraw consent for marketing at any time.

  • Request data portability.

  • Object to certain processing activities.

  • File a complaint with your local Data Protection Authority (Belgium: Gegevensbeschermingsautoriteit / Autorité de protection des données).

To exercise your rights, contact us at: pureluxs.wholesale@gmail.com.


8. Data Security

We implement strict measures to protect your data, including encryption, secure servers, and limited access. However, no system is 100% secure, and we cannot guarantee absolute security.


9. Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page with a revised date.


10. Contact Us

Pureluxs – European Distribution & Wholesale
L’étoile, 13 – 6997 Fisenne, Belgium
Email: pureluxs.wholesale@gmail.com
Tel/WhatsApp: +32 488 113 838
VAT: BE 446323724